Posted on 13/11/08
Creative agencies sought to design and develop mascots
The London 2012 organisers have begun the process of creating mascots for the Games in 2012, by inviting the creative industry to register interest in designing what will become some of the key visual icons of the London Games.
Recognising the creative talents which exist within West Sussex, local people with the right skills and experience are encouraged to find out how they could get involved in creating exciting mascots, to be brought to life in many different ways – including in toy form, on clothing, and in film and animation. London’s design will reflect the ‘best of British’ and the London 2012 brand – ambitious, bold and creative.
Those interested are encouraged to seek further information and details of how to apply online at www.london2012.com/business. The first stage of the process is to register on the CompeteFor website, which is the online ‘dating agency’ for matching potential suppliers with Games-related business opportunities.
London 2012 Commercial Director Chris Townsend commented:
“Those of us lucky enough to go to Beijing this summer saw first hand the magic of the mascots – whether it was the soft toy version, entertainment at a venue or simply photo opportunities at the airport. They help set the tone for the Games and we’re very excited about kicking this process off today. Fun and games aside, the mascot programme will be a key component of our licensing plan and will be a strong revenue driver as we seek to raise the £2bn required to stage a Games in 2012. This country is home to – in my view – the world’s best creative industry and this is an opportunity for them to play a key role in making the Games both memorable and a great success.”